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Key Results

Numbers that tell the story.

165+Creators
2.5M+Views
8.5%Engagement
FMCG📸 INSTAGRAM12 June 2026

Lay’s Wafer Style Launch

Positioning Lays as the Thinnest Chip

Amplibuzz
Lay’s Wafer Style Launch

Overview

Executed a large-scale influencer campaign to introduce Lay’s Wafer Style as the thinnest chip in the category. Partnering with 160+ creators, the campaign delivered over 2.5 million views and amplified product awareness nationwide.

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