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Numbers that tell the story.

165+Creators
2.5M+Views
50+Cities
FMCG📸 INSTAGRAMJanuary 2022

Lay’s Wafer Style Launch

Positioning Lays as the Thinnest Chip

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Lay’s Wafer Style Launch
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Visuals & Campaign Content

Campaign Presentation
Verified Broadcast
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AmplibuzzInitializing Campaign Stream
Campaign Presentation
Verified Broadcast
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AmplibuzzInitializing Campaign Stream
Campaign Presentation
Verified Broadcast
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AmplibuzzInitializing Campaign Stream
Campaign Presentation
Verified Broadcast
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AmplibuzzInitializing Campaign Stream
Campaign Presentation
Verified Broadcast
Amplibuzz
AmplibuzzInitializing Campaign Stream
Campaign Presentation
Verified Broadcast
Amplibuzz
AmplibuzzInitializing Campaign Stream

Overview

Executed a large-scale influencer campaign to introduce Lay’s Wafer Style as the thinnest chip in the category. Partnering with 160+ creators, the campaign delivered over 2.5 million views and amplified product awareness nationwide.

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